EMW Global is delighted to announce a new global 3 year partnership between ZC Rubber with Arsenal Football Club as its Official Global Tyre Partner.
ZC Rubber will have a marketing presence at all Premier League, Emirates FA Cup, and Carabao Cup games played at Emirates Stadium, supporting the tyre brand’s ambition to reach new audiences globally.
ZC Rubber headquartered in Hangzhou, China, is the number one tyre manufacturer in China and one of the top 10 tyre manufacturers globally. It markets and distributes a range of tyres, including for passenger cars, trucks, buses, off-road, industrial and agricultural vehicles, as well as bicycles, motorcycles, and ATVs.
“We’re thrilled to announce ZC Rubber as the latest addition to the Arsenal family. ZC Rubber is the seventh new partner we have welcomed in recent months, in addition to key renewals – including our front-of-shirt sponsorship with Emirates.”
– Juliet Slot, Arsenal Chief Commercial Officer
“We are delighted to be named as the official partner for Arsenal. We especially would like to thank our partner EMW Global for making this happen, as this partnership provides a fantastic opportunity for us to showcase ZC Rubber’s tyre brands and our commitment to global customers.
It is our first time to take part in this global campaign with such a well-known club in the Premier League enjoying a long history and high reputation. Through this collaboration such as field ads, official social media, and player interactive events, we aim to enhance our brand awareness in global markets.”
-Henry Shen, Vice President of ZC Rubber
