Skip to main content

The Passion of Sports Knows No Boundaries

We believe that sports is a universal language that binds our world together. It’s not just about the game; it’s about a connection that brings cultures together and creates communities in every corner of the planet.​

That’s why we exist: with offices in the world’s major sports and financial hubs, we unite brands, athletes, leagues, clubs, and fans worldwide in memorable campaigns using creativity, strategy, and a data-driven approach.

WHERE EAST MEETS WEST

EMW Locations

EMW Global is an international sports and entertainment marketing agency with global offices in major sporting and financial hubs. ​

Using our data driven approach and unique relationships in key regions, we are able to deliver unparalleled campaigns with major rights holders, top athletes and ambitious brands, connecting them all around the world. ​

WE ARE EMW – A GLOBAL AGENCY WITH A LOCAL TOUCH

OUR VALUES

Integrity & Ethics

Transparency: Clear and honest communication with clients, partners, and within the agency.

Fair Play: Commitment to ethical practices in all dealings.

Client-Centric Approach

Personalised Service: Tailoring services to meet the unique needs of each athlete, brand or rights owner.

Advocacy: Strong representation and negotiation to ensure clients’ best interests are served.

Excellence and Professionalism

Expertise: Highly knowledgeable staff with deep understanding of sports, marketing, and legal matters.

Continuous Improvement: Commitment to ongoing learning and development.

Innovation

Adaptability: Staying ahead of industry trends and embracing new technologies and strategies.

Creative Solutions: Developing unique marketing and branding strategies for athletes.

Teamwork and Collaboration

Internal Collaboration: Promoting a collaborative work environment where all team members contribute.

Partnerships: Building strong relationships with sponsors, teams, and other stakeholders.

Diversity and Inclusion

Equality: Ensuring fair treatment and opportunities for all clients and employees.

Cultural Sensitivity: Respecting and valuing diverse backgrounds and perspectives.

OUR CULTURE

Passion for Sports

Enthusiasm: A shared love for sports and dedication to the success of athletes.

Energy: High energy and a dynamic atmosphere driven by the excitement of the sports industry.

Leadership and Vision

Inspirational Leadership: Leaders who inspire and motivate both employees and clients.

Strategic Vision: Clear long-term goals and strategies for growth and success.

Community and Social Responsibility

Giving Back: Involvement in community service and support for charitable initiatives.

Positive Impact: Striving to make a positive impact on society through sports.

Work-Life Balance

Well-being: Prioritising the health and well-being of employees.

Flexible Work Environment: Offering flexibility to balance professional and personal life.

Resilience and Perseverance

Adaptability: Ability to navigate challenges and bounce back from setbacks.

Determination: Persistent effort to achieve goals despite obstacles.

OUR SENIOR MANAGEMENT TEAM

Mikey Rocha-Keys

Global CEO and Founder

Peter Lazard

CFO

Michele Rinchiuso

SVP

Theo Lv

EMW China Co-founder