Florasis, a renowned Chinese makeup brand known for its fusion of traditional Chinese beauty techniques with modern innovation, sought the perfect ambassador to represent them during the 2023 Asia Games.
EMW Global brokered a partnership with the legendary Olympic Uzbekistani gymnast, Oksana Chusovitina. With her incredible legacy and inspirational journey, Oksana was the ideal figure to embody the grace and strength that Florasis celebrates.
Oksana was invited to Florasis’ store for a stunning traditional Chinese makeover. The experience was nothing short of mesmerising, highlighting the brand’s commitment to honoring cultural heritage while embracing contemporary beauty.
This partnership quickly gained national exposure and media attention, significantly boosting Florasis’ brand awareness during the iconic 2023 Asia Games. The collaboration not only connected Florasis with a broader audience but also celebrated the spirit of excellence and beauty that both Oksana and Florasis represent.
Through this partnership, Florasis continues to shine as a leader in the beauty industry, blending tradition with modernity and showcasing the timeless appeal of Chinese culture on an international stage.
