EMW Global brings Roberto Firmino to the Chinese Market

EMW Global is proud to represent Roberto Firmino in the Chinese market. In May 2022, we partnered with Firmino to successfully launch his presence on Weibo, Douyin, Kuaishou, and Bilibili.

Within just one month, Bobby Firmino’s Chinese social media pages attracted a significant following, marking a successful entry into this dynamic market.

31K

Kuaishou

30k

Douyin

28k

BiliBili

4.3K

Weibo

EMW Productions worked with Firmino to complete a series of digital content for popular Chinese platforms including Weibo, Douyin, Kuaishou and Bilibili including welcome messages, fun behind the scenes content, plus Q&As.

Bilibili is a young and active community, and this is its first tryout with international football star. This is also an experiment that EMW intends to break through the wall in the form of long videos and help the young people of Generation Z at Bilibili to get closer to football content and football stars in a more sophisticated and in-depth form.