TCL x Geyse Ferreira
The Beautiful Game Gets New Rules

EMW Global, in partnership with Warner Bros’ Discovery, have secured one of Brazil’s top football players, Geyse Ferreira as the newest addition of TCL’s latest campaign ‘A Beautiful Campaign’ for the 2023 Women’s Football World Cup.

In the world of sports and technology, where the boundaries between passion and innovation converge, an exciting new chapter is about to unfold. Geyse Ferreira, a name that’s become synonymous with skill and determination, is stepping into the spotlight as the fresh face of TCL’s latest campaign.

Just signing for the Red Devils and making impressive games in the Women’s World Cup, the timing couldn’t be more perfect for this union between a rising football star and a brand renowned for its commitment to quality and innovation.

Get ready to dive into the dynamic fusion of sports and technology as we embark on a journey with Geyse and TCL’s “TCL for Her” campaign, where the game-changing plays both on and off the pitch are set to revolutionize women’s football.

As the much-anticipated World Cup approached, TCL seized the opportunity to celebrate women’s football and its growing prominence in the sporting world. To do so, they’ve launched the “TCL for Her” campaign, a powerful and inspiring project showcasing the significance of TCL’s products in football both on and off the pitch.

The campaign features Geyse as the face of the initiative, highlighting her journey and demonstrating how TCL’s latest products can enhance the overall football experience. From analyzing match strategies to sharing inspiring stories of female athletes, TCL’s products offer comprehensive support for football enthusiasts, empowering them to engage with the sport in new and exciting ways.

Campaign Results

The video campaign itself was produced by two of Warner Bros. Discovery’s leading sports media properties: Eurosport, Europe’s largest sports media group, and BR Football, the world’s most interactive football social media outlet. The shoot took place in Maceió, Alagoas – Brazil just a few weeks before the start of the Women’s World Cup.

Through this partnership, EMW Global leveraged off of the synergies of its multiple offices around the world to provide football consulting and on-site services to partner Warner Bros. Discovery’s production project.

Geyse’s participation in TCL’s campaign made a significant impact on social media, amassing an impressive 1.5 million views on the brand’s official YouTube channel. Additionally, on BR Football’s Instagram account, two exclusive videos featuring Geyse garnered substantial attention, with view counts reaching 205k and 256k respectively.