We’re proud to announce our representation of Sacha Feinberg-Mngomezulu, a rising rugby talent whose journey is already making waves across the sport.
At just 22, Sacha has earned a reputation as one of the most exciting young players in the game. His skill, composure, and intelligence on the field have made him a player to watch and a name we’re going to be hearing for years to come.
“Sacha is a generational talent. He has the potential to be one of the best players in the world.” — Rassie Erasmus, Head Coach, Springboks
Those are powerful words from one of rugby’s sharpest minds and they perfectly capture the excitement surrounding Sacha’s future.
Representing Sacha Beyond the Pitch
EMW will be managing Sacha’s global commercial rights, building a long-term strategy that reflects not just his ability on the field, but his growing influence off it.
As part of this, we’ll be leading on all aspects of brand partnerships, sponsorships, endorsements, media, and global campaigns. Our approach is focused on working with aligned, credible partners to help shape Sacha’s career beyond the game – from lifestyle and fashion to performance, technology, and sport.
Sacha represents a new generation of athlete – talented, thoughtful, and influential. We’re here to ensure that the opportunities he takes on reflect his values and support his long-term goals.
Content and Productions
As part of our representation, EMW Productions supports Sacha with bespoke content for his social channels. We recently spent a day with him, capturing his pre-game rituals and daily routine in South Africa. This on-the-ground footage lets you experience Sacha not just as a gifted athlete, but as an inspiring person revealing the preparation, focus, and character that fuel his rugby journey.
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A Grounded Beginning
Sacha’s journey began at Bishops Diocesan College, where his talent and feel for the game were obvious early on. His father, who instilled in him the value of mental and physical resilience, played a central role in shaping the attitude that has carried Sacha to where he is today.
Although eligible to represent England, Sacha chose to play for South Africa, a decision that speaks volumes about his sense of identity and connection to home.
Career So Far
In 2021, Sacha was selected for the Western Province Currie Cup squad, making his debut against the Free State Cheetahs. A year later, he signed with the Stormers, where he quickly proved his ability to adapt and lead as a utility back in the United Rugby Championship (URC).
He’s also represented both South Africa U20 and South Africa A, further confirming what many already believe -Sacha isn’t just part of the next wave of talent. He’s setting the tone for it.
Looking Ahead
Sacha is just getting started, but his future in rugby and beyond is full of promise.
We’re honoured to support him as both an athlete and a brand, and we look forward to helping shape the next phase of his career on a global stage.
Welcome to EMW, Sacha. We’re proud to be part of your journey.
