EMW Global has brokered a partnership deal between Asia’s number 1 dairy brand, Yili and former owner of the Manchester United No. 7 shirt, David Beckham, as Yili’s brand ambassador and “dream team legend” ahead of the World Cup 2022.
Since the start of 2022, Yili Group has announced sponsorship deals with some of the world’s best national football teams, including Portugal, Spain, Germany and Argentina, as well as international football superstar partnerships including Cristiano Ronaldo, Neymar, and now David Beckham.
EMW Global brokered the image rights deal where Yili Group signed David Beckham as an ambassador of Ambrosial, a yoghurt brand of Yili Group, after they signed Cristiano Ronaldo as an ambassador for this brand last year. This included limited edition “dream team” limited edition packaging for their products where Beckham’s image was used.
The “dream team” limited edition packaging, features all of the football superstars signed by Yili. To attract more football enthusiasts, football-themed interactive campaigns have also been launched, involving prediction games and blind boxes giving the campaign a branding and licensing angle which further boosted sales and gave Yili a record year.
View this post on Instagram
