EMW Global has brokered a new regional partnership between Sacha Feinberg-Mngomezulu and iconic fashion and fragrance house Paco Rabanne, for the launch of their new scent, Invictus, in South Africa.
As one of the most exciting talents in South African rugby, Sacha represents a new generation of athletes — bold, disciplined, and unapologetically confident. These values align with the spirit of Invictus, a fragrance that celebrates strength, victory, and unstoppable energy.
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“Victory’s not just game day, it’s what happens when no one’s watching”
This partnership marks Sacha’s first fragrance campaign and solidifies his growing influence both on and off the field. As part of the deal, EMW Global also managed the full rights package delivery across Sacha’s digital platforms.
“Invictus is about power, determination, and standing your ground. That’s something I try to live every day – so this partnership made perfect sense.” – Sacha Feinberg-Mngomezulu
The Paco Rabanne Invictus campaign featuring Sacha will launch across South Africa later this year, tapping into his athletic presence and deep connection with a new generation of South African consumers.
EMW Global is proud to have brokered and delivered this collab connecting a global brand with local cultural relevance through one of the country’s most promising young athletes.
