In collaboration with Brezilya Agency, EMW Global’s team will manage the midfielder’s social networks in China and oversee commercial opportunities across Asia.
The new partnership holds the objective of creating new business opportunities for the Italian National Team and Arsenal midfield maestro in a wide and competitive market, as well as building an authentic relationship between Jorginho and the Asian football fan community.
The Champions League and European Championship winner is a superb footballer with experience of both playing in the biggest games and winning major trophies. Jorginho is also known for his charisma towards the fans and great communication on and off the pitch.
With the assistance of EMW Productions and our APAC office, we’ve created a 360° localised marketing campaign to announce and promote Jorginho’s online presence on the Asian continent. With a deep understanding of Asia’s digital landscape, we’re able to identify how the player should conduct his approach on social media by localising the content with cultural nuances and consumer preferences tailored to the Asian market.
