Partnerships

We work with leading brands, talent, clubs, leagues, and federations across markets. As a global sports sponsorship and partnerships agency, we advise on strategies that balance commercial ambition with cultural relevance.

Our sponsorship approach is shaped by our unparalleled access to the global sports market, giving us insight that is shaped by on-the-ground access to rights holders, talent, and regional ecosystems.

Check out some live examples

OUR APPROACH

OUR PARTNERSHIPS

We work across the full partnership cycle – from strategy through to delivery. Our sponsorship discovery process enables us to understand how we can add the most value, whether that’s delivering an end-to-end partnership or supporting on a specific stage of the journey.

Brand Discovery & Audit

Understanding your brand is always the first port of call: your audiences, objectives, markets, and the role sport should play within your wider marketing mix. Through a structured audit, we identify where sport can deliver the most value – strategically, culturally, and commercially.

This includes:

Brand and audience discovery workshops
Defining positioning, tone of voice, goals and objectives
Category and competitor analysis across sport and entertainment
Clear campaign objectives and KPIs for brand and performance

Strategic Planning & Consultancy

With a clear understanding of your goals, we work closely with you to define the most effective routes to market. Our aim is to translate brand ambition into clear, actionable strategies within sport and entertainment.

This includes:

Go-to-market strategies for entering or scaling in the market
Channel and content recommendations to reach fans effectively
Creative and brand insights to help you stand out
PR and communications frameworks to guide execution

Talent & IP Matchmaking

Once the strategy is set, we combine data, insight and industry relationships to identify the right talent, teams and properties to deliver against your objectives.

This includes:

Sourcing athletes, talent, creators, and rights holders - learn more
Fit scoring based on audience overlap, brand values and budgets
Developing hero ideas and content formats with specific talent in mind
Rights and deliverables planning across markets and channels

Partnership Management & Analytics

We manage the full lifecycle of your sports partnerships, from contracting and campaign delivery to optimisation and reporting. We ensure ideas are executed properly and rights are fully maximised. Our team handles the detail so you can focus on the bigger picture.

This includes:

Contract negotiation and relationship management with talent, rights holders and brands
Campaign production and activation across markets - learn more
Rights delivery, approvals and governance
Real-time tracking, analytics and post-campaign review

TRUSTED RIGHTS HOLDERS