Powerade Signs Rising Rugby Star Sacha Feinberg-Mngomezulu as the Face of the Brand in South Africa

EMW has brokered a regional partnership between Powerade and one of South African rugby’s most exciting young talents, Sacha Feinberg-Mngomezulu.

As the face of Powerade in South Africa, Sacha will lead a new wave of campaigns celebrating performance, resilience, and recovery – values shared by both the athlete and the brand.

A standout for the Stormers and a future Springbok in the making, Sacha represents the next generation of elite rugby. The partnership comes to life through a six-hour content shoot in Cape Town, capturing Sacha in his element – training, recovering, and reflecting. It aligns seamlessly with Powerade’s global positioning and current campaign: “Respect the Pause. Pause is Power.”

For Sacha, the pause is not just rest — it’s strategy. It’s in the moments of stillness that strength is built, a mindset Powerade champions in its commitment to fueling athletes through every phase of performance, from preparation to recovery.

This collaboration reflects Powerade’s continued investment in South African sport and its belief in nurturing talent that inspires the next generation.