Siroko, a leading sports apparel brand based in Spain, has officially partnered with the Los Angeles Lakers, marking a monumental milestone in its journey. This collaboration aligns Siroko with one of the most iconic teams in NBA history, reinforcing the brand’s commitment to excellence, innovation, and inspiring individuals to pursue their passions.

The partnership highlights Siroko’s bold entry into the basketball market, bringing its premium designs and performance-driven products to a new audience in the US. As part of the sponsorship, Siroko’s branding will be prominently displayed during Lakers games, including collaborations with the Lakers’ legendary Laker Girls dance team.

“The proposal includes several initiatives. These involve a Lakers legend taking us on a guided tour of their Los Angeles facilities, collabs with affiliates and Hispanic influencers who will visit LA, and outfitting the cheerleaders in Siroko apparel. They will perform in purple and gold, proudly showcasing the Siroko logo during timeouts at Lakers games.”

– Borja Mera, CEO of Special Operations at SIROKO