Oleksandr Zinchenko releases his autobiography "BELIEVE"

EMW Productions managed, executed, and delivered the BELIEVE book launch with Zinchenko at Waterstones, London.

Oleksandr Zinchenko has teamed up with Bloomsbury Publishing  and acclaimed author Raphael Honigstein to tell his incredible story. From playing amateur football as a teenager in Ukraine to rising to the top of the Premier League with Manchester City and now Arsenal, Zinchenko’s journey is one of resilience, passion, and belief.

The remarkable story of the footballer who battled against the odds to achieve his dreams – only to see his country having to fight to survive, after the shocking invasion of Ukraine by Russia. A fan favourite at Arsenal and previously at Manchester City, Oleksandr Zinchenko has been lighting up the Premier League with his fearless performances for many years. But his success has not come without its challenges.

Written with candour and bravery, BELIEVE is no ordinary tale of success on the pitch, but one of unwavering strength and integrity, tempered by sadness and anger.

The book provides unique insights into the methods of Pep Guardiola, Mikel Arteta and the machinations of elite football teams. It is the story of a selfless man who cares deeply for his homeland’s welfare, and always tries to deliver his best on and off the field.

At EMW Global, we’re proud to have supported Zinchenko in bringing this inspiring story to life where we delivered a special live discussion and book signing event at Waterstones just ahead of the official release of BELIEVE.

Zinchenko