Kwai becomes the first social network in history to sponsor the CONMEBOL America's Cup

Kwai was the official social network of Copa America 2021. With this partnership, football fans were be able to enjoy exclusive content about the tournament. All platform users were able to participate in challenges, win prizes and have access to many surprises.

Inspired by the passion that football arouses, during the three weeks of the competition, Kwai organised numerous in-app events, so that all users of the platform will be able to participate in 15 # DesafíosCopa, in which numerous activities with celebrities will be held.

Also, some of the challenges will be via livestreaming and all users will be able to earn money and incentives for participating and being active in the referral program.

With this partnership, thousands of users and soccer fans will be able to enjoy unique content in the most interactive and dynamic application available to content creators.

$1.2M

Ad Value

169M

Individuals Reached

312M

Views

11.9M

Interactions

EMW Global created the entire content and brand activation plan throughout the tournament, having behind the scenes exclusive access creating an activation called “Celebration of The Match“, which involved all the top players during the tournament.

“We’re very proud of ourselves for connecting with CONMEBOL Copa America 2021, a championship long awaited by all of the fans in the region. With this initiative, Kwai wants to entertain and change the way of watching and enjoying this kind of tournament. We’ll show all of the moments full of emotion by producing creative, different and exclusive content about Copa America”

– Mariana Sensini, Kwai’s Brazil Director

The public was able to access the official CONMEBOL Copa América account, where the backstage of the competition was posted, bringing fans closer to the event and the big stars of the tournament.