As the official sports agency of Flamengo, EMW’s Brazil Office has maintained long-term and in-depth cooperation with the club. EMW’s China Office not only hopes to help the club to complete its territory expansion, but also wants to explore fan operations from the club with the largest local fan base in the world.

After the club’s account was launched on major platforms such as Weibo, TikTok, Toutiao and Kuishou, we made plans for the Chinese New Year theme, and the players extended their best wishes to Chineses fans through social media. On the basis of maintaing strong interaction, through Flamengo’s 127-year history, besides expanding its fanbase worldwide, EMW Global also improves the IP recognition by local users.

Flamengo also launched a unique creative project for the Chinese market. During the derby against Fluminense, Flamengo players wore jerseys with their names written in Chinese.

As the biggest club in South America, Flamengo goes beyond just football. We streamed a live broadcast on Weibo of the match between Boca Juniors and Flamengo in the American Basketball Champions League to help the local market better understand the sports history of the South American football giant.