[São Paulo/London] Thursday, October 2, 2025: EMW Global, a leading sports and entertainment marketing agency, and Felipe Massa have announced an exciting partnership to leverage global market opportunities for the popular Brazilian racing driver.
The partnership will tap into EMW Global’s expertise to activate fresh opportunities across key markets including Latin America, Europe, the US, and Asia.
EMW Global will provide Massa with strategic support and management in key areas, including commercial prospecting and activation, brand strategy, and digital marketing.
“We are excited to establish this partnership with Felipe Massa, a true legend of motorsport,” said Michael Rocha-Keys, CEO and founder of EMW Global. “Our presence in Latin America, Europe, the United States, and Asia will allow us to expand Felipe’s brand and commercial presence, connecting him to new audiences and opportunities around the world.”
Massa’s Formula 1 career, which spanned 15 years, included stints with teams such as Sauber, Ferrari, and Williams, totaling 269 Grands Prix with 11 victories, 15 fastest laps, 16 pole positions, and 41 podiums. These numbers place him among the most successful Brazilian drivers in the history of the world’s top category. His legacy has inspired generations of drivers and motorsport fans across the globe, reinforcing his position as a sports icon.
“This is, without a doubt, an important partnership with EMW Global, an agency recognised for its work in sports marketing and its global reach,” said Felipe Massa. “We will work together to explore great opportunities in these strategic markets.”
Currently, Massa competes with TMG Racing in Stock Car, Brazil’s premier motorsport category, where he is the current runner-up and team champion. In addition, he maintains a diversified portfolio of businesses as a successful entrepreneur, which includes renowned international restaurants, a shareholding stake in Le Mans Football Club, and other investments. This partnership will support not only his career on the track but also his entrepreneurial projects beyond motorsport.
About EMW Global
EMW Global is a sports and entertainment agency with offices in Asia, Europe, and Latin America. The company specialises in sports sponsorships, partnership strategies, and business development for athletes, rights holders, and brands worldwide.
Notes: For media queries please contact – Lerato Malekutu – Media@emw-global.com
