Crypto.com and Libertadores announce new partnership

EMW Global was happy to broker and manage the Crypto.com activation for CONMEBOL Libertadores to take part in a new sponsorship deal

CONMEBOL announces multi-year partnership with Crypto.com as Official Partner of CONMEBOL Libertadores. Crypto.com will be the official NFT licensee of the tournament from 2022 and will be the official partner of the main South American club competition from 2023 to 2026.

The company will be the first integrated brand of the Libertadores Video Assistant Referee (VAR), and will also be spotted in stadiums, events, broadcasts and digital assets of the tournament.

In addition, the company will develop NFTs associated with Libertadores‘ intellectual property on Crypto.com‘s NFT platform.

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“CONMEBOL is always working to be a leading institution. We’re confident that Crypto.com follows the same philosophy, as an industry leader. We’re convinced that this partnership will be beneficial for South American football and also for this growing company”

–  José Astigarraga, CONMEBOL’s General Secretary

Libertadores is another addition to the extensive list of sponsorships that Crypto.com has been closing in the recent months, including the former Los Angeles Staples Center naming rights deal.

“Our research shows that Latin America is leading the way in crypto currency adoption, with 40% of Latin Americans saying they’re interested in buying crypto in the near future. Naturally we were excited to support the continent’s premier club football competition, growing our portfolio of world-class sports sponsorships” – 

Kris Marszalek, co-founder and CEO of Crypto.com