Arsenal and Web3 LABS Group announce new partnership with Staynex
Leading blockchain company becomes English soccer giants’ official partner – the first official Hotel and Resort Membership Partner in Asia and Europe with Arsenal Legend, Ray Parlour as the face behind this exciting campaign.
The company’s blockchain-powered Staynex digital marketplace that launched in 2023, allows hotels and resorts to create timeshare programmes. The platform’s users will be able to gain access to rooms for a specific time period at a reduced rate via the company’s non-fungible tokens (NFTs).
“Partnering with Arsenal is not only an honour, but it’s also a dream come true to be associated with such a successful and historical football club. This will accelerate our vision of combining the hospitality industry with global brands, in a way that has not been done before.”
– Bernard Lau, CEO of LABS Group
EMW Global brokered a deal with Arsenal that gave Labs Group a package of marketing and activation rights for the Staynex brand.
“We’re delighted to welcome LABS Group to the Arsenal family as they prepare to launch this new product in the New Year. Our reach around the world is going to be an important part of them growing this new business.”
– Juliet Slot, Chief Commercial Officer at Arsenal
